The State of Black Beauty: 2019 Year In Review

SSI uncovers unique insights related key growth drivers & detractors and shifting industry dynamics.

Style Trends

Women continue to look for ways to simplify their haircare and styling processes. The cultural shift towards African American women embracing their natural hair textures is nothing new, and has been well documented.

Hair Influences

Consumers keep up to date with hair trends via social media and friends and family. Most African American/multiracial women acknowledge their African heritage, and many believe that there has been a surge in interest and recognition of African culture in society.

Purchasing Trends

Survey data suggests there have been no significant shifts in attitudes towards brand ownership over the past year. Survey data also points to reduced spending in the drug and beauty specialty channels.