Black Beauty Pacesetters: A Comprehensive Study of New Product Innovation in Multicultural Hair Care [2023 Update]

Category Pacesetters- What products have been introduced within the past 12 months? How are they performing? What can we expect? Opportunity Gaps?

Experimenting with Products

Just under half of consumers love to experiment with new hair and beauty products. Consumers are more inclined to experiment with new cosmetics and hair accessories, but more likely to stick with their trusted haircare and facial skincare products. Browsing online, in-store, and from friends/family are the most common ways consumers learn about new hair and beauty products. 

Ideal and Impactful Innovations

When asked about their ideal new hair or beauty product innovations, most consumers talked about haircare innovations they would like to see. Features and attributes of these products would include natural ingredients, efficacy, long-lasting benefits, and affordability.