Black Beauty Pacesetters: New Product Innovation (2024 Update)

SSI defines Black Beauty and uncovers unique insights related to key growth drivers & detractors and shifting industry dynamics. Framing Multicultural Beauty Across Categories, Market Size, Potential Core Brands, and Affinity Brands.

There has been an increase in willingness and desire to experiment with various haircare products amongst the African American and Multicultural consumer. 

A large percentage of African American and Multicultural consumers are excited about the innovation they are seeing in hair and beauty.

Consumers are most interested in seeing innovation relating to natural/non-chemical straightening products. Areas that consumers are most interested in innovation for better addressing their existing hair needs are:

• Moisture, growth, repair and hair growth
• Styling and texture management 
• Frizz, detangling, and scalp care
• Solving multiple needs at once