Consumer Insights: Beauty Specialty Store Shoppers

Understand the Attitudes & Behavior for women shopping in this growing channel for beauty products.  Stores like Sephora, Ulta & Sally Beauty will be the focus.

What Are Beauty Specialty Stores?

Beauty specialty stores are retail chains specializing in hair and beauty products, including retailers such as Sally Beauty, Ulta and Sephora. Unlike local beauty supply stores, which are most popular with African American women, beauty specialty stores are utilized by women from all ethnic backgrounds.

Shopping In The Channel

Overall, beauty specialty shoppers purchase a larger array of BPC products than women who shop in other channels, however they purchase fewer categories in the channel – meaning that they are also purchasing many of their BPC needs in other channels. Although performance and results are a foremost consideration, beauty specialty shoppers are also more likely to give weight to non-functional brand and product attributes.