SSI INFORMS MULTICULTURAL BEAUTY
Hair R&R: Repair and Restoration
Hair R&R: Repair and Restoration
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Hair Repair & Restoration will answer: what are the leading drivers for restoration. What are the primary unmet needs, solutions. How do these needs & solutions vary by ethnicity & texture.
Understanding Hair Damage
Hair damage and hair loss are common experiences for African American and multiracial women. Severe damage is more likely to involve hair loss, including bald patches, alopecia, and receding edges.
Addressing Hair Damage
African American and multiracial women suffering from hair loss or damage research also seek advice from stylists and friends and family. Women are willing to spend on solutions they believe could help. Hair loss and damage impacts women's self esteem and confidence. Whether or not they have experienced hair loss or damage, most African American and multiracial women take steps to protect their hair and avoid future damage.
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