1 2

SSI INFORMS MULTICULTURAL BEAUTY

Hair Texture Continuum [2023 Update]

Hair Texture Continuum [2023 Update]

$7,000.00 USD
$7,000.00 USD
Sale Sold out
This study builds upon SSI’s 2019 and 2021 Texture Continuum reports.
•In the first texture study SSI created a total market segmentation based on all ethnicity groups. In 2021 and 2023 this report has drilled down to the core multicultural haircare consumers: African American, Latina, and multiracial women.
•These consumers represent around one third of women in the United states, with this proportion predicted to increase considerably over the next 20 years.
•African American, multiracial, and Latina women are heavier users of haircare, and cover the full texture continuum, from straight, to zig zag coily, and chemically altered textures.
View full details