Multicultural Moms

Moms & Children ‐ Moms control 85% of purchases.  How to engage this audience taking steps to build brand loyalty among their children for years to come. A study of hair & skin care routines & regimens for multicultural babies & children.

Mom's Influence 

Moms are hugely influential in the BPC product usage and hair and skincare routines of their children. The patterns, routines, brand and product preferences established by moms during childhood are often carried through into adulthood.

Choosing Children's Products

The way in which moms shop for and use BPC products for their children varies. Most multicultural moms said that they put the same, if not more, thought consideration and research into the BPC products that they buy for their children, as they do into their own BPC product choices.