New Product Innovation: A Comprehensive Study of Product Introductions

Category Pace setters ‐ What products have been introduced within the past 12 months? How are they performing? What can we expect? Opportunity Gaps.

Experimenting With Products

Just under half of consumers love to experiment with new hair and beauty products, with trends. Surveyed consumers have found new hair or beauty products over the past year, which meet their needs better than products they were using previously

Product Innovation
Overall, there is low consumer awareness of recent hair and beauty innovations. There is a continued and growing desire for hair and beauty products made with beneficial ingredients, which are 100% natural without any chemical or potentially harmful ingredients.