Promotional Trends

Promotion impact on sales, what types of promos are most effective. Average price promotions.

COVID Impact and Promotional Shifts

Consumers generally shop for haircare with an idea of which product they are intending to purchase, however a majority don’t make the final decision until the time of purchase and are open to deviating from their intended product purchase. Comparison of survey data collected this month against data collected in 2019, shows a small shift in the impact that promotions have on purchase decisions. 

Most Appealing Promotions and How Consumers Find Them

The most common ways that consumers look for promotions prior to purchase has slightly shifted since 2019. Consumers are most likely to be influenced by promotions offering high-value discounts.