Related Beauty: Beauty and personal care – what is she buying and where? (2024 update)

What is in her Bag?

What are the beauty products that she is buying and what is her purchasing motivation? SSI takes a look at the AA and multicultural woman’s purchasing behavior and items she can’t get enough of besides hair care products (nails, eye lashes, skin care, hair accessories, makeup/cosmetics)

Market Basket:  What other beauty products is she buying from where and what motivates her to do so? taking a look at the AA and multicultural woman’s purchasing behavior and items she can’t get enough of besides hair care products (nails, eye lashes, skin care, makeup/cosmetics)

*BONUS*
Face Card Valid

With her growing interest in skin and skin care, SSI takes a deep dive into facial care products, cleansing and maintenance routines of the AA/Multicultural consumer.