Rooted In Identity: Latina Culture & Shaping the Future of Hair Care

Hispanic culture plays a vital role in the U.S., representing the largest non-white ethnic group and one of the fastest-growing populations.

Within this community, Latinas encompass the full spectrum of hair textures and skin tones—yet their representation in the haircare and beauty industry remains questionable. Are their unique needs truly being addressed? And in today’s political climate, with heightened scrutiny and negative narratives surrounding Brown consumers, how are Latinas feeling and being seen?