Scalp Care

Scalp Health  

Many women experience scalp concerns, or take steps to maintain their scalp health. Overall, two thirds of qualifying respondents indicated that their scalp is very, or mostly, healthy however one third described their scalp as moderately or very unhealthy.

Scalp Care Routines and Needs

Most commonly consumers indicated that their scalp care routine forms part of their regular hair regimen, however around 1 in 5 have a standalone scalp care routine. Close to half of surveyed women are currently using some form of product, tool, or remedy to maintain their scalp health or address scalp issues. Around half of consumers experiencing scalp issues believe that their current hair practices, including hairstyle, wash routine, and product use are contributing to their scalp issues.