Textured Hair Accessories: Trends In Hair, Beauty, and Personal Care Accessories for Multicultural Consumers

Trends in Accessories for Hair Care & Cosmetics based on characteristics and underserved needs of the growing multicultural market.

Accessories Usage

Most multicultural consumers use an array of hair, beauty, and personal care accessories and tools. BPC accessories cover a range of product types, with varying purposes. Hair accessories, of course, go beyond functional and are also aesthetic fashion choices.

Consumer Behavior

Multicultural consumers predominantly learn about new hair and beauty tools or accessories on YouTube, in-stores, and from friends and family. When purchasing hair and beauty accessories and tools, consumers typically research products prior to shopping and then seek out the specific products or brands they have researched.