The African Diaspora: Global Texture Trends and Insights From Women Of Color Around The World

The African Diaspora - Understanding Global Opportunities with the world's fastest growing population. Are they leading the trends or following the trends?

Global Consumers

Globally, Women of Color who identify as black (and are predominantly of African heritage), share many of the same hair characteristics and needs. The natural hair movement we’ve witnessed in the United States is also apparent globally, although perhaps not as far advanced. markets. 

Global Influences 

Many consumers say that their style is influenced by their African heritage, and a majority of surveyed consumers outside of the US said they have noticed a surge in recognition and appreciation of African culture and heritage, including changing beauty ideals, African inspired fashions, media representation, and increased interest in learning about African roots and celebrating cultural traditions.