The State of Black Beauty: 2021 Year in Review

SSI uncovers unique insights related to key growth drivers & detractors and shifting industry dynamics.  Social Media and Startups, growing new brands.

Hairstyle and Beauty Trends

The ongoing pandemic continues to impact consumer behavior with regard to hair and beauty practices. We are seeing this manifest in a number of ways, including styling choices, maintenance regimens, and shopping behavior.

Retailers and Brands

Almost one quarter of surveyed consumers changed their hair and beauty shopping behavior in 2021, on the back of a similar proportion who made shopping changes in 2020. To demonstrate authenticity and diversity, consumers want brands to invest in understanding and meeting their needs, showing diversity in marketing and employment practices, and showing genuine support and respect for Black and minority communities.

Looking Forward To 2022

Currently, close to half of African American and multiracial consumers believe that there are gaps in the beauty industry for Black consumers.